Nice to Meet You
I’m a seasoned Product, UX, and Service Design Leader with over a decade of experience creating intuitive, user-centered digital products and service ecosystems. My work focuses on aligning user needs with business goals, delivering impactful and accessible solutions across industries like Fintech and Insurtech. Beyond work, I’m a musician and avid sailor who loves exploring whatever is over the horizon and applying the same problem-solving mindset to life’s adventures.
My Design Philosophy
…is rooted in crafting intuitive experiences that reduce cognitive load and make every interaction feel effortless. Whether designing interfaces, services, or processes, I prioritize anticipating user needs and aligning solutions with familiar patterns to ensure goals are achieved without confusion or friction. This philosophy goes beyond digital interfaces, extending to end-to-end service ecosystems and operational workflows.
A well-designed service or process should guide users and stakeholders effortlessly, allowing them to focus on their goals rather than navigating complexity.
Understand & Define
•Conduct user research (interviews, surveys, field studies).
•Map stakeholders, identify pain points, and define the problem space.
•Establish goals, success metrics, and constraints.
Ideate & Conceptualize
•Brainstorm solutions using workshops and collaboration sessions.
•Create journey maps, service blueprints, and low-fidelity wireframes.
•Prioritize ideas based on feasibility, impact, and user value.
Design & Prototype
•Develop detailed wireframes, prototypes, and mockups.
•Design information architecture and interaction flows.
•Create or update design systems for consistency and scalability.
Test & Iterate
•Conduct usability testing and gather qualitative/quantitative feedback.
•Analyze results to refine and optimize designs.
•Iterate on designs to address pain points and improve user experiences.
Implement & Deliver
•Collaborate with developers to ensure design intent is realized.
•Test end-to-end workflows, services, or interfaces for quality assurance.
•Document processes, user guidelines, and design systems.
Evaluate & Evolve
•Monitor performance using analytics and user feedback.
•Identify new opportunities for improvement or innovation.
•Continuously iterate to keep the design relevant and effective.
Beyond Design
Outside of work, I’m an avid sailor and have skippered monohulls and catamarans 20 – 40 foot. I’ve sailed thousands of nautical miles. I handle navigation and upkeep end-to-end – installing and maintaining systems like solar, water makers, and lithium battery banks. Sailing keeps me calm under pressure and sharp on risk, redundancy, and systems thinking – the same mindset I bring to complex product work.
I have also bareboat chartered in the BVI several times, cruised the Southwest Florida coast and the Keys, and sail regularly on lakes closer to home. Whether it’s weekend cruising with my family, racing as crew, or captaining friends around tropical islands, I love to be on the water.
When I’m not sailing, I might be the guy fronting the band at a local watering hole, or just jamming with friends.