Clint Baxter
Lead service & experience designer who simplifies complex, omni-channel journeys and ships at scale.
Summary
Cut a 5M-user task 68s to 27s (+32% engagement), launched a 7 region mobile suite in 12 weeks (<30s check-in, zero compliance findings), built an AI/ML intake pipeline for 1M+ documents/month (>90% manual reduction), and grew DTC acquisition to 3.17M sessions with +38% paid conversion. Mentor designers and run strategy sprints that turn research into direction and delivery.
Highlights
- Scaled DTC acquisition to 3.17M sessions; increased paid conversion 38% (0.8% to 1.1%).
- Designed an AI/ML human-in-the-loop document workflow handling 1M+ documents/month; reduced pre-process labor >90%.
- Launched “Return-Safe” mobile suite for ~200K employees across 7 regions in 12 weeks; zero compliance findings.
- Cut “Send Recognition” task ~68s to 27s (+32% daily sends); doubled a Figma design system from 65 to 130 components.
Skills & Tools
Experience Design: Journey mapping; service blueprinting; information architecture; prototyping & interaction design; responsive web & mobile; systems thinking.
Leadership & Delivery: Stakeholder alignment; workshop facilitation; mentoring & inclusive critique; storytelling & executive presenting; Agile/Kanban; accessibility (WCAG 2.1 AA).
Tools: Figma, Sketch, Miro, Lucidchart, Adobe XD/Illustrator/Photoshop; AI/ML workflow design (OCR, NLP, human-in-the-loop); LLM prompt design.
Experience
Senior Product Designer — B. Digital LLC
- Scaled omni-channel acquisition to 3.17M sessions; optimized responsive landing paths and paywalls to increase paid conversion 38% (0.8% to 1.1%).
- Designed and optimized subscription funnels (onboarding to paywall to upsell) with mobile-first patterns and DTC guardrails.
- Ran continuous A/B tests on landing pages and pricing copy; lifted conversions and reduced cart abandonment.
Senior Service Designer — Allied Solutions
- Established and shaped the Service Design practice; playbooks for journeys, blueprints, and cross-channel audits.
- Led design of an AI/ML human-in-the-loop document-processing workflow handling 1M+ documents/month; reduced pre-process labor >90%.
- Mentored 4 designers and upskilled the UX org in service design practices; formalized inclusive critiques.
- Facilitated workshops and playbacks; distilled insights into future-state journeys, ecosystem maps, and experience principles.
Senior Service Designer (Contract) — Edward Jones
- Planned and ran interviews, heuristic reviews, and remote usability tests for advisor/client tools.
- Mapped journeys and service blueprints for servicing and dashboards; aligned product and tech on pain points and policy gates.
- Partnered with Risk and Data Governance to embed FINRA/SEC requirements into flows and microcopy (audit-ready prototypes).
- Facilitated design-thinking workshops shaping the future-state roadmap and priorities.
Senior UX Designer — Madison Performance Group
- Redesigned the core “Send Recognition” flow for a 5M+ user SaaS platform: ~68s to 27s and +32% daily sends.
- Coordinated two remote product squads across the U.S. and Ukraine; four consecutive releases hit 100% sprint goals.
- Expanded the Figma design system from 65 to 130 components; reduced duplicate UI and dev rework ~20%.
- Embedded WCAG 2.1 AA auditing in CI/CD; zero ship-blocking accessibility defects by release three.
Senior UX Designer (Contract) — Bank of America via WWT
- Launched “Return-Safe” mobile suite for 200K+ global employees in under 12 weeks across 7 regions.
- Designed and tested health check-in, directory, security codes, and referrals; remote testing cut check-in to under 30s.
- Threaded GDPR, PIPEDA, PDPO, and WCAG 2.1 AA into UI copy; launched with zero compliance findings.
- Bootstrapped Agile practice (ceremonies, Definition-of-Done, test criteria) with 95% first-pass story acceptance.
UX Designer — BOK Financial
- Delivered a robo-advisor (web and mobile) in under 12 months, opening a low-asset investing channel.
- Mapped 10+ end-to-end flows and ran iterative tests to cut onboarding to “coffee-break” length.
- Partnered with Risk/Compliance/Legal to launch with zero audit findings and WCAG 2.0 AA accessibility.
- Co-founded the enterprise design system (120+ components) and mentored a junior UX designer.
Education
University of Oklahoma — Management Information Systems · Norman, OK
Service
- Grand Lake Sailing Club — Board Member (2024)
- Tulsa Foundation for Architecture — Board Member